Infinitoy are ther creators of Zoob. Zoob is an open-ended play system that is quick to learn and easy to use. Its ball & socket units easily snap, click, slide, and pop together to form creations that go far beyond stationary models. While kids are playing with Zoob, they improve their abilities with spatial relationships, modeling, motor skills, creative visualization, and problem-solving. In fact, Zoob pieces have an educational birthright: their design is based on a living and natural system—the nucleotides found in DNA that are the building blocks of life—and their mobility mirrors the natural movement of people, animals, and machines. This mobility also enhances Zoob’s educational value, by allowing children to see an assembly as it moves, and by demonstrating the movement of biological, anatomical, and mechanical parts.